MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01817cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15721194 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141124114154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090501s2009 xxkako fr 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009016489 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273714200 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
EDG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Edge, Jon |
| 9 (RLIN) |
36668 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Don't mess with the logo : |
| Remainder of title |
the straight talker's bible of branding / |
| Statement of responsibility, etc |
Jon Edge & Andy Milligan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, United Kingdom : |
| Name of publisher, distributor, etc |
Financial Times / Prentice Hall, |
| -- |
Pearson Education Limited, |
| Date of publication, distribution, etc |
2009 |
| Place of manufacture |
([Gosport, United Kingdom] : |
| Manufacturer |
Colour Press Ltd.) |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 217 p. : |
| Other physical details |
forms, photographs, tables ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendixes. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 211-217. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
10059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 9 (RLIN) |
36669 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| 9 (RLIN) |
36670 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
November2014 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| -- |
34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Milligan, Andy |
| 9 (RLIN) |
36671 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Call number prefix |
658.827 EDG |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2014-11-24 |