Integrated advertising, promotion, and marketing communications / (Record no. 18389)

MARC details
000 -LEADER
fixed length control field 01031cam a22003135a 4500
001 - CONTROL NUMBER
control field 016426565
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130705t2014 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273786986 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780273788041 (Internet access card)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273786989
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 19992
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 6th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c.2014.
300 ## - PHYSICAL DESCRIPTION
Extent 480 p. :
Other physical details ill. (col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes QR codes.
500 ## - GENERAL NOTE
General note Includes indexes.
500 ## - GENERAL NOTE
General note Student acces code.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : 451-465.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term BUEsh
9 (RLIN) 3309
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list September2015
-- August2015
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 19995
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 659.1 CLO
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2014-09-18
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2014-09-18
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2014-09-18
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2015-10-05
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type Total Renewals Date last borrowed Serial Enumeration / chronology Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/09/2014 Purchase 260.00   659.1 CLO 000036176 12/02/2024 325.00 NB - Book (Non borrowing)        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/09/2014 Purchase 260.00 3 659.1 CLO 000036177 12/02/2024 325.00 Book - Borrowing 16 10/09/2020    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/09/2014 Purchase   3 659.1 CLO 000036178 12/02/2024   Book - Borrowing 9 18/02/2018    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/09/2014 Purchase   3 659.1 CLO 000036179 12/02/2024   Book - Borrowing 10 05/11/2014    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/09/2014 Purchase   5 659.1 CLO 000036180 12/02/2024   Book - Borrowing 6 15/11/2014    
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 24/06/2015   295.00 1 659.1 CLO 000038855 12/02/2024 368.75 Book - Borrowing   01/10/2018 315  
    Dewey Decimal Classification       Central Library Central Library First floor 05/10/2015 Purchase     659.1 CLO 000030937 12/02/2024   Book - Borrowing       000022309

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