Marketing management and information technology / (Record no. 18048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900 am a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 011300833 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140302115318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900606s1990 xxuadk grb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135565073 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135565070 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | FLE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Keith, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 35119 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and information technology / |
| Statement of responsibility, etc | Keith Fletcher. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, United States : |
| Name of publisher, distributor, etc | Prentice Hall International, |
| Date of publication, distribution, etc | 1990 |
| Place of manufacture | (Cambridge, United Kingdom : |
| Manufacturer | University Press) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 364 p. : |
| Other physical details | chart, forms, tables ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 20890 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3301 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | February2014 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| -- | 34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 658.802 FLE |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2014-02-06 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Donation-Gift | Central Library | Central Library | First floor | 06/02/2014 | Donation | 658.802 FLE | 000035602 | 12/02/2024 | Book - Borrowing |