Ethical Marketing / (Record no. 17321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01033cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13534189 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130226111737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040323s2005 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131848143 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131848146 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.96588 |
| Edition number | 22 |
| Item number | ETH |
| 245 00 - TITLE STATEMENT | |
| Title | Ethical Marketing / |
| Statement of responsibility, etc | Patrick E. Murphy ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 266 p. ; |
| Dimensions | 23 cm. |
| 440 #0 - | |
| -- | Basic ethics in action |
| -- | 32709 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 248-257) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Moral and ethical aspects. |
| 9 (RLIN) | 32710 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| Arrived date list | February2013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E., |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 32711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-02-26 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-02-26 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-03-26 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Lower Floor | 26/02/2013 | Purchase | 1 | 174.96588 ETH | 000028362 | 12/02/2024 | 02/12/2014 | Book - Borrowing | ||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Lower Floor | 26/02/2013 | Purchase | 174.96588 ETH | 000028363 | 12/02/2024 | Book - Borrowing | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Lower Floor | 26/03/2013 | Purchase | 174.96588 ETH | 000028633 | 12/02/2024 | Book - Borrowing |