MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01132pam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
015959161 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20121002115742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111028s2012 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1C6038 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071767460 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780071767460 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
HAN |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Handbook of Strategic Public Relations and Integrated Marketing Communications / |
| Statement of responsibility, etc |
Edited by Clarke L. Caywood |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. ; |
| Remainder of edition statement |
Fully rev. & Updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Maidenhead : |
| Name of publisher, distributor, etc |
McGraw-Hill Professional, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 904 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
31035 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in management. |
| 9 (RLIN) |
31036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
31037 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
|
| Arrived date list |
October2012 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caywood, Clarke L. |
| Relator term |
edt. |
| 9 (RLIN) |
31038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
|
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2012-10-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2012-10-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2012-10-02 |