Emarketing excellence : (Record no. 13655)

MARC details
000 -LEADER
fixed length control field 01122cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13671798
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160523130647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040730r20092008enka frbd 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750689458
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency KLG
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8002854678
Edition number 22
Item number CHA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
9 (RLIN) 12830
Dates associated with a name 1963-
245 10 - TITLE STATEMENT
Title Emarketing excellence :
Remainder of title planning and optimizing your digital marketing /
Statement of responsibility, etc Dave Chaffey & P. R. Smith.
250 ## - EDITION STATEMENT
Edition statement 3rd ed., Reprint ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Burlington :
Name of publisher, distributor, etc Butterworth-Heinemann / Elsevier,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 508 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 0# - Series Statement
Series statement emarketing essentials.
500 ## - GENERAL NOTE
General note Published in association with: the Chartered Institute of Marketing.
500 ## - GENERAL NOTE
General note Reprinted of 2008 ed.
500 ## - GENERAL NOTE
General note Index : p. [501]-508.
500 ## - GENERAL NOTE
General note Glossary : p. 483-500.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 38532
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list May2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name P. R. Smith.
9 (RLIN) 12576
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 12578
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2016-05-23
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Cost, replacement price
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 14/03/2010 Purchase 227.00 300 3 7 658.8002854678 CHA 000020182 12/02/2024 25/03/2014 Book - Borrowing  
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 23/05/2016 Purchase 227.50 2 1 3 658.8002854678 CHA 000032564 12/02/2024 19/04/2017 Book - Borrowing 284.38
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 02/03/2009 Purchase     1 1 658.8002854678 CHA 000015339 12/02/2024 12/02/2020 Book - Borrowing  

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