MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01922pam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3904721 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20060725210453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
910208s1991 nyua | b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91010380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029001013 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
A22 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
AAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
10062 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing Brand Equity : |
| Remainder of title |
Capitalizing on the Value of a Brand Name / |
| Statement of responsibility, etc |
David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Free Press , |
| Date of publication, distribution, etc |
c1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 299 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 277-287) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
10063 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Intangible property |
| General subdivision |
Valuation |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
10064 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/simon051/91010380.html">http://www.loc.gov/catdir/bios/simon051/91010380.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/samples/simon031/91010380.html">http://www.loc.gov/catdir/samples/simon031/91010380.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/simon033/91010380.html">http://www.loc.gov/catdir/description/simon033/91010380.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
NB - Book (Non borrowing) |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2009-12-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2009-12-21 |