Modern marketing : (Record no. 1207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nac a22001811u 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8121916976 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P641 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 1207 |
| -- | 1207 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai, R.S.N. |
| 245 00 - TITLE STATEMENT | |
| Title | Modern marketing : |
| Statement of responsibility, etc | principles and practices / |
| Remainder of title | R. S. N. Pillai, Bagavathi |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | S Chand & Co., |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 401 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8P641 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2006-08-27 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 27/08/2006 | Purchase | 4 | 4 | 658.8 PIL | 000003285 | 12/02/2024 | 19/11/2016 | Book - Borrowing |