Marketing Strategy and Competitive Positioning / (Record no. 11451)

MARC details
000 -LEADER
fixed length control field 01244cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15033660
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161010133529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071004s2008 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007041193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706977 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273706977 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)156831246
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn156831246
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn156831246
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- BWKUK
-- BWK
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .H66 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number HOO
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 4411
Personal name Hooley, Graham J.
245 10 - TITLE STATEMENT
Title Marketing Strategy and Competitive Positioning /
Statement of responsibility, etc Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc FT Prentice Hall,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 572-598) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 4412
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 4413
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list November2011
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
9 (RLIN) 4414
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nicolaud, Brigitte.
9 (RLIN) 4415
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2009-04-28
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-10-10
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2011-11-02
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2011-11-02
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Materials specified (bound volume or other part) Checked out
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 28/04/2009 Purchase 225.00 364 11 8 658.802 HOO 000016009 12/02/2024 16/12/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     4   658.802 HOO 000025171 12/02/2024 03/12/2012 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     8 52 658.802 HOO 000025182 12/02/2024 11/12/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     13 56 658.802 HOO 000025194 12/02/2024 21/10/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     10 16 658.802 HOO 000025184 23/05/2024 24/11/2014 Book - Borrowing Lost In Inventory_2015-8-23  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     13 78 658.802 HOO 000025197 12/02/2024 11/12/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2010 Purchase     13 76 658.802 HOO 000025160 12/02/2024 17/12/2017 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 02/11/2011 Purchase     12 69 658.802 HOO 000025572 04/01/2022 04/01/2022 Book - Borrowing   28/05/2024
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 02/11/2011 Purchase     6 39 658.802 HOO 000025557 12/02/2024 09/11/2022 Book - Borrowing    

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