Strategic Advertising Management / (Record no. 11217)
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000 -LEADER | |
---|---|
fixed length control field | 01261cam a2200337 a 4500 |
001 - CONTROL NUMBER | |
control field | 15440193 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161009151023.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080905s2009 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2008038449 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780199532575 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0199532575 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)247440999 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn247440999 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | YDXCP |
-- | BWK |
-- | BWKUK |
-- | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5438.5 |
Item number | .P475 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
Item number | PER |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Percy, Larry. |
9 (RLIN) | 3305 |
245 10 - TITLE STATEMENT | |
Title | Strategic Advertising Management / |
Statement of responsibility, etc | Larry Percy, Richard Elliott. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford ; |
-- | New York : |
Name of publisher, distributor, etc | Oxford University Press, |
Date of publication, distribution, etc | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 424 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Management. |
9 (RLIN) | 3307 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
9 (RLIN) | 3308 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 3309 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 3306 |
Topical term or geographic name as entry element | Sales promotion |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Elliott, Richard H. |
9 (RLIN) | 3310 |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2009-04-07 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2010-03-14 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 07/04/2009 | Purchase | 297.00 | 365 | 9 | 12 | 659.1 PER | 000015807 | 12/02/2024 | 22/10/2019 | Book - Borrowing | ||||
Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 14/03/2010 | Purchase | 324.00 | 300 | 659.1 PER | 000020190 | 12/02/2024 | NB - Book (Non borrowing) |