Marketing Research : (Record no. 10506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01023cam a22002898a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12985853 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201128013501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021030s2006 nyu |rb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273695304 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273695301 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 2003b |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| Item number | MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 20889 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | An Applied Approach / |
| Statement of responsibility, etc | Naresh K. Malhotra & David F, Birks |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. 2nd European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, 2006 |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 753 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM (3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 20890 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 20891 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1896 |
| Personal name | Birks, David F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2009-01-28 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2010-11-03 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 28/01/2009 | Purchase | 289.70 | 6481 | 8 | 21 | 658.83 MAL | 000014431 | 12/02/2024 | 28/11/2017 | Book - Borrowing | ||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 03/11/2010 | Purchase | 658.83 MAL | 000022496 | 24/08/2022 | CD | DVD - With book |