Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004. - xxvi, 790 p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Index: p. 755-790.
Includes bibliographical references.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
0072536861 9780072536867
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
--Reading book
658.83420973 / HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004. - xxvi, 790 p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Index: p. 755-790.
Includes bibliographical references.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
0072536861 9780072536867
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
--Reading book
658.83420973 / HAW