E-commerce :

Laudon, Kenneth C.,

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 3rd ed. - Boston : Pearson/Addison Wesley, c.2007. - [various pagings] : col. ill. ; 24 cm.

Index.

Includes bibliographical references.

0131735160 9780131735163


Electronic commerce.
Internet marketing.
Information technology.





658.872 / LAU