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Pride, William M.

Marketing / William M. Pride, O.C. Ferrell. - 14th ed. - Boston : Houghton Mifflin Co.,2008 2008. - 1 v. (various pagings) : ill. ; 29 cm.

Rev. ed. of: Marketing : concepts and strategies. 2006. distributer: Bacca

Includes bibliographical references and indexes.

catalogued by: wessam

ISBN: 9780618799701 (hbk. : library ed.) 0618799702 (hbk. : library ed.)

LCCN: 2006938349

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRI