Normal view MARC view ISBD view

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 7th ed. - Boston, Massachusetts : The McGraw-Hill Companies, Inc., c.1998. - xxv, 760 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing . - The Irwin/McGraw-Hill series in marketing .

Indexes: p. 737-760.

Includes bibliographical references.


System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

ISBN: 0071153241 9780071153249

LCCN: 97001290

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83420973 / HAW