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Halliburton, Chris.

European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard HuÌ(nerberg. - Wokingham, England ; Reading, Mass. : Addison-Wesley,c.1993. c.1993. - xxi, 489 p. : ill. ; 23 cm.

Distributer: Al-Ahram.

Includes bibliographical references.

Catalogued By: Mahitab.

ISBN: 020163189X

LCCN: 93047169

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Case studies.--Europe

Dewey Class. No.: 658.80094 / HAL