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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 7th ed., International ed. - Upper Saddle River : Prentice Hall International , c.1996. - 1 v. (various pagings) : ill. (some col.) ; 29 cm.

Indexes. Appendix. Glossary.

Includes bibliographical references.

ISBN: 0132286858 9780132286855

ISSN: 0132286858.(International ed.)

LCCN: 95032226

Subjects--Topical Terms:
Marketing.
Marketing----Management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / KOT