Best practice cases in branding :
Keller, Kevin lane
Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008 - 382p.: ill.; 23 cm.
013188865X
brand name products--management
brand name products--management case studies
Marketing
Selling
658.8343 / K2919
Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008 - 382p.: ill.; 23 cm.
013188865X
brand name products--management
brand name products--management case studies
Marketing
Selling
658.8343 / K2919