The dynamics of mass communication /

Dominick, Joseph R.

The dynamics of mass communication / Joseph R. Dominick. - 5th ed., International ed. - New York : McGraw-Hill, c1996. - xxiii, 599 p. : ill. (some col.) ; 26 cm. - McGraw-Hill series in mass communication .

Includes bibliographical references and index.

0070179964 (acid-free paper) 0071141391 :

95040569


Mass media.

302.23 / D6717