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Bowersox, Donald J.

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, c1992. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references (p. 458-459) and index.

ISBN: 0070067570

LCCN: 91035022

Subjects--Topical Terms:
Marketing channels--Management.
Business logistics.
Physical distribution of goods.

Dewey Class. No.: 658.84 / B7868