Fundamentals of Marketing /
Stanton, William J.
Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070610150 (alk. paper)
93028550
Marketing.
658.8 / STA
Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070610150 (alk. paper)
93028550
Marketing.
658.8 / STA