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Relationship Marketing :

Shajahan, S.

Relationship Marketing : Text and Cases / S. Shajahan - New Delhi : Tata McGraw-Hill, 2004 2004 - xviii, 310 p. : ill., 23 cm.

ISBN: 0070583374

Subjects--Personal Names:
Shajahan, S.

Subjects--Topical Terms:
Relationship marketing
Relationship marketing-- India--Case studies
Relationship marketing--Case studies.

Dewey Class. No.: 658.812 / SHA

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