Social media intelligence /
Moe, Wendy,
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781108708029
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
--Reading book
302.231 / MOE
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781108708029
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
--Reading book
302.231 / MOE