Principles of marketing /
Kotler, Philip,
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina. - Tenth edition. International edition. - 1 volume (various pagings) : illustrations (some color) ; 28 cm
Includes appendix.
Includes glossary.
Includes bibliographical references and index.
9780131212763 0131212761
Marketing--Problems, exercises, etc.
--Reading book
658.80076 / KOT
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina. - Tenth edition. International edition. - 1 volume (various pagings) : illustrations (some color) ; 28 cm
Includes appendix.
Includes glossary.
Includes bibliographical references and index.
9780131212763 0131212761
Marketing--Problems, exercises, etc.
--Reading book
658.80076 / KOT