Visual research : an introduction to research methods in graphic design /
Bestley, Russell,
Visual research : an introduction to research methods in graphic design / Russell Bestley, Paul McNeil. - Fourth edition. - 250 pages : color illustrations ; 24 cm
Includes bibliographical references and index.
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"--
9781350160569
Graphic arts--Research.
Design--Research.
--Reading book
741.6072 / BES
Visual research : an introduction to research methods in graphic design / Russell Bestley, Paul McNeil. - Fourth edition. - 250 pages : color illustrations ; 24 cm
Includes bibliographical references and index.
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"--
9781350160569
Graphic arts--Research.
Design--Research.
--Reading book
741.6072 / BES