A practical guide to the fashion industry : concept to customer /

Grose, Virginia,

A practical guide to the fashion industry : concept to customer / Concept to customer Virginia Grose. - Second edition. - ix, 164 pages : color illustrations ; 24 cm. - Basics fashion management .

Includes bibliographical references and index.

"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics"--

9781350079670


Fashion merchandising.



--Reading book

746.92 / GRO