Principles of advertising & IMC /
Duncan, Tom
Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC - 2nd ed., International ed. - New York : McGraw-Hill / Irwin, c.2005. - xxvii, 774 p. : ill. (col) ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes glossary.
Includes bibliographical references and indexes.
0071111182 0072537744 0072956151 9780072956153
Branding (Marketing).
Advertising.
658.827 / DUN
Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC - 2nd ed., International ed. - New York : McGraw-Hill / Irwin, c.2005. - xxvii, 774 p. : ill. (col) ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes glossary.
Includes bibliographical references and indexes.
0071111182 0072537744 0072956151 9780072956153
Branding (Marketing).
Advertising.
658.827 / DUN