Principles of advertising & IMC /

Duncan, Tom

Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC - 2nd ed., International ed. - New York : McGraw-Hill / Irwin, c.2005. - xxvii, 774 p. : ill. (col) ; 28 cm. - McGraw-Hill/Irwin series in marketing. .

Includes glossary.

Includes bibliographical references and indexes.

0071111182 0072537744 0072956151 9780072956153


Branding (Marketing).
Advertising.





658.827 / DUN