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Cunningham, Stuart,

Media economics / Stuart Cunningham, Terry Flew and Adam Swift. - vii, 180 pages : illustrations ; 22 cm. - Key concerns in media studies Macmillan education .

Includes bibliographical references and index.

Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.

ISBN: 9780230293229 (paperback)

Subjects--Topical Terms:
Mass media--Economic aspects.
Mass media--Economic aspects--Case studies.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 338.4730223 / CUN