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Kotler, Philip,

Social marketing : improving the quality of life / Philip Kotler, Northwestern University, Ned Roberto, Asian Institute of Management, Nancy Lee, Social Marketing Services Inc. - Second edition. - xvi, 438 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 0761924345 (pbk. : alk. paper) 9780761924340

Subjects--Topical Terms:
Social marketing.
Behavior modification.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / KOT