Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium /
Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium /
edited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois.
- ix, 161 pages ; 23 cm
"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."
Includes bibliographical references.
0087750736
Marketing--Congresses.
Marketing--Social aspects--Congresses.
Diffusion of innovations--Congresses.
--Reading book
381 / PUB
"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."
Includes bibliographical references.
0087750736
Marketing--Congresses.
Marketing--Social aspects--Congresses.
Diffusion of innovations--Congresses.
--Reading book
381 / PUB