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Using the microcomputer in marketing /

Parkinson, Lynn K.,

Using the microcomputer in marketing / Lynn K. Parkinson and Stephen T. Parkinson. - ix, 158 pages : illustrations ; 25 cm. - Marketing series .

Includes bibliographical references and index.

ISBN: 0070841632 (pbk.) 9780070841635

Subjects--Topical Terms:
Marketing--Data processing.
Microcomputers.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.800285416 / PAR

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