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Retail marketing /

McGoldrick, Peter J.,

Retail marketing / Peter J. McGoldrick, School of Management UMIST. - xiii, 362 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0070841594 9780070841598

Subjects--Topical Terms:
Retail trade.
Marketing research.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.87 / MCG

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