Cases in strategic marketing /
Cases in strategic marketing /
[edited by] Linda E. Swayne, Peter M. Ginter.
- xxi, 728 pages : illustrations ; 24 cm
Includes bibliographical references.
013119108X
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / CAS
Includes bibliographical references.
013119108X
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / CAS