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Researching audiences /

Schrøder, Kim,

Researching audiences / Kim Schrøder [and three other]. - x, 422 pages : illustration ; 24 cm.

Includes bibliographical references and index.

ISBN: 0340762748 (pbk.) 9780340762745

Subjects--Topical Terms:
Mass media--Audiences--Research.
Mass media--Influence--Research.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 302.23072 / SCH

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