Normal view MARC view ISBD view

Events management / Glenn A.J. Bowdin, Head, UK Centre for Events Management, Leeds Metropolitan University, UK [and four others] - Third edition. - xxxiv, 739 pages : illustrations ; 25 cm. - Events management series .

Previous ed.: 2006.

Includes bibliographical references and index.

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

ISBN: 9781856178181 (pbk.) 1856178188 (pbk.)

Subjects--Topical Terms:
Special events--Management.--Great Britain
Customs and Folklore.
Special events--Management.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 394.2068 / EVE