International marketing : emerging markets /
International marketing : emerging markets /
edited by Shaoming Zou, University of Missouri, Columbia, MO, USA and Peking University, Beijing, China, Huifen Fu, University of International Business and Economics, Beijing, China.
- First edition.
- xiv, 307 pages : illustrations ; 24 cm.
- Advances in international marketing ; volume 21 .
Includes bibliographical references.
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Current Copyright Fee: GBP23.40 0
9780857244475 (hbk.)
Export marketing.
--Text book
382.6091724 / INT
Includes bibliographical references.
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Current Copyright Fee: GBP23.40 0
9780857244475 (hbk.)
Export marketing.
--Text book
382.6091724 / INT