Entrepreneurship in international marketing /
Entrepreneurship in international marketing /
edited by Shaoming Zou, University of Missouri, USA, Hui Xu, Nankai University, China, Linda Hui Shi, University of Victoria, Canada.
- First edition.
- xviii, 320 pages : illustrations (black and white) ; 24 cm.
- Advances in international marketing ; volume 25 .
Includes appendix.
Includes bibliographical references.
The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms
Current Copyright Fee: GBP23.40 0
9781784414481 (hardback)
Export marketing.
Entrepreneurship.
Marketing research CIMaR
--Reading book
658.848 / ENT
Includes appendix.
Includes bibliographical references.
The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms
Current Copyright Fee: GBP23.40 0
9781784414481 (hardback)
Export marketing.
Entrepreneurship.
Marketing research CIMaR
--Reading book
658.848 / ENT