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Zeithaml, Valarie A.,

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. - Seventh edition. International student edition. - xxviii, 514 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9781260083521 1260083527

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 658.8 / ZEI