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Mastering the new media landscape : embrace the micromedia mindset /

Henricks, Barbara Cave,

Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton. - First edition. - vi, 180 pages : illustrations ; 20 cm

Includes bibliographical references and index.

ISBN: 9781626565807 (pbk.)

Subjects--Topical Terms:
Internet in public relations.
Internet marketing.
Digital media.
Information technology--Social aspects.

Subjects--Index Terms:

Dewey Class. No.: 658.872 / HEN

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