Perspectives on social media marketing /
Agresta, Stephanie,
Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough. - xx, 278 pages : illustrations ; 23 cm. - Get both sides of the story .
Includes index.
This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
9781435456525 (pbk.) 1435456521 (pbk.)
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.872 / AGR
Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough. - xx, 278 pages : illustrations ; 23 cm. - Get both sides of the story .
Includes index.
This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
9781435456525 (pbk.) 1435456521 (pbk.)
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.872 / AGR