Global business management :

Adekola, Abel,

Global business management : a cross-cultural perspective / Abel Adekola, University of Wisconsin-Stout, USA, and Bruno S. Sergi, University of Messino, Italy. - 310 pages : illustrations ; 24 cm. - Innovative business textbooks .

Includes bibliographical references and index.

International management and cross-cultural perspectives -- Changes and growth in the international marketplace -- An introduction to multinational enterprises -- The impact of economics and the international monetary framework on international management -- The impact of domestic politics on international business -- Information technology and its impact on international management -- International service management -- Culture defined -- Impact of culture on international management -- Cross-cultural training and expatriate assignments -- Toward new international business conditions and opportunities -- App. : international metaphors.

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.


0754671127 (alk. paper) 9780754671121 (alk. paper)


International trade--Cross-cultural studies.
International business enterprises--Cross-cultural studies.
International business enterprises--Management.
Globalization.
Multiculturalism.



--Text book

658.049 / ADE