Normal view MARC view ISBD view

Mooij, Marieke K. de, 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij. - 5th ed. - London ; Los Angeles : Sage Publications, 2019. - xx, 488 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781544318141 (pbk. : alk. paper)

LCCN: 2018941563

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.802 / MOO