Strategic management :

David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - 16th ed., Global ed. - Harlow : Pearson Education Limited, c.2017. - 680 p. : ill. (col.) ; 28 cm.

Includes access to companion website. "Pearson Global Edition."--Back cover.

Includes bibliographical references and indexes.



GBB7J0408 bnb


Strategic planning.
Strategic planning--Case studies.





--Text book

658.4012 / DAV