Building a storybrand :
Miller, Donald, 1971-
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York] : HarperCollins Leadership / HarperCollins, c.2017. - x, 228 p. : ill. ; 22 cm.
Includes bibliographical references (pages 225-228).
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
9780718033323 0718033329
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
--Reading book
658.827 / MIL
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York] : HarperCollins Leadership / HarperCollins, c.2017. - x, 228 p. : ill. ; 22 cm.
Includes bibliographical references (pages 225-228).
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
9780718033323 0718033329
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
--Reading book
658.827 / MIL