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Essentials of marketing research /

Essentials of marketing research / Joseph F. Hair... [et al.]. - 1st ed., International ed. - New York : McGraw-Hill / Higher Education, 2008. - xvi, 382 p. : ill. ; 26 cm.

Includes bibliographical references (p. [358]-361) and index.

ISBN: 9780071266345 0071266348

LCCN: 2007009178

Subjects--Topical Terms:
Marketing research.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83 / ESS

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