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Business strategy and planning : text and cases /

Morden, Tony, 1946-

Business strategy and planning : text and cases / Tony Morden. - Berkshire : McGraw-Hill Book Company, c.1993. - xxii, 382 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077077180 9780077077181

Subjects--Topical Terms:
Strategic planning.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.4012 / MOR

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