Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh Malhotra, David Birks. - European ed. - Harlow : Pearson Education / Prentice Hall, 2000. - xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.) - Prentice Hall international editions .
Original 3rd ed. entitled: Marketing research : an applied orientation.
Includes bibliographical references and index.
0139229647 9780139229640
Marketing research.
658.83 / MAL
Marketing research : an applied approach / Naresh Malhotra, David Birks. - European ed. - Harlow : Pearson Education / Prentice Hall, 2000. - xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.) - Prentice Hall international editions .
Original 3rd ed. entitled: Marketing research : an applied orientation.
Includes bibliographical references and index.
0139229647 9780139229640
Marketing research.
658.83 / MAL