How brands grow /
Romaniuk, Jenni.
How brands grow / Jenni Romaniuk, Byron Sharp. - Oxford ; New York : Oxford University Press, 2016. - v. 2 (xiv ,233 p.) : ill. ; 23 cm.
Includes bibliographical references.
v. 2. Including emerging markets, services and durables, new brands and luxury brands.
9780195596267 (v. 2)
Branding (Marketing)
658.827 / ROM
How brands grow / Jenni Romaniuk, Byron Sharp. - Oxford ; New York : Oxford University Press, 2016. - v. 2 (xiv ,233 p.) : ill. ; 23 cm.
Includes bibliographical references.
v. 2. Including emerging markets, services and durables, new brands and luxury brands.
9780195596267 (v. 2)
Branding (Marketing)
658.827 / ROM