Normal view MARC view ISBD view

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik. - 13th ed., Global ed. - Harlow : Pearson Education Limited, c.2017. - 669 p. : ill. (col.) ; 28 cm.

Previous edition : 2015. Includes glossary.

Includes bibliographical references and indexes.

ISBN: 9781292146508 (pbk.) 1292146508

Nat. Bib. No.: GBB680906 bnb

Nat. Bib. Agency Control No.: 017878596 Uk

Subjects--Topical Terms:
Marketing--Textbooks.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 658.8 / ARM