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Services marketing :

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.] - 3rd European ed. - Berkshire : McGraw-Hill Higher Education, c.2016. - xvii, 538 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780077169312 007716931X

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / SER

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